Summer Fashion Weekend 2025 — Luxury, Style & Coastal Glamour at Marina Dinevi
On August 15–16, 2025, the Bulgarian Black Sea coast came alive with the most stylish event of the summer — Summer Fashion Weekend 2025. Held at the dazzling Marina Dinevi yacht port in Sveti Vlas, the weekend blended high fashion, lifestyle, innovation, and seaside charm into an unforgettable experience.
The runway, placed just steps away from the waves and luxury yachts, created a breathtaking atmosphere — fashion shows under the open sky, with the sunset reflecting off the sea and sleek boats adding to the scene. This made every collection feel exotic, elevated, and truly one-of-a-kind.
Runways Beneath the Stars
Over two nights, more than 20 Bulgarian fashion brands showcased their latest creations — from well-established designers to bold new names. Highlights included: JIORO, MIA TOUCHE, TENSEI, MILFY, SENA, VARTANE, FASHION VIRUS, BILEA COUTURE, GERE ATELIER, BACHVAROV HAUTE COUTURE, and others. From flowing elegance to edgy urban aesthetics, each collection reflected the spirit of freedom, coastal beauty, and creativity.
Style, Innovation & Glamour
The event attracted VIP guests, influencers, media, and business professionals, all immersed in an atmosphere of high fashion, cutting-edge tech, and vibrant energy. Partners included Mercedes-Benz (showcasing G-Class and AMG models), Samsung (presenting the new Galaxy Flip and Fold), and OxyHelp, offering futuristic wellness with their regenerative oxygen chamber.
Hair and makeup were masterfully executed by the professionals at Christian of Roma and Alix Avien Paris, adding polish and sophistication to every runway look.
